QR CODES: Need to be done RIGHT!
QR stands for Quick Response; and that is exactly what companies trying to engage with consumers need to do. We are lucky to live in the world we are in today. We are fortunate that our hands carry a world of information. With over 80% of local search being done online there is no arguing that Smartphone’s have lead to this increase. In the next couple of years mobile internet usage will have surpassed that of desktop.
Due to this shift it is imperative that companies give their targets a Quick Response to their wants for more information. The development of the QR Code has provided the opportunity to do just that. There are plenty of APPS out there for Droid and iPhone users that allow them to scan QR codes and be directed somewhere that the companies want you to go. Anyone that knows me knows that I am consumer focused and therefore I believe it is not where the company wants you to go it is where the consumer wants to be taken.
This QR Code is an example of what most companies apply to their advertisements or publications. If you scan this one in particular it will take you to my companies website. Many companies will use a free QR Code generator and the outcome is exactly this. A standard black and white code and traditionally they lead to your website. I recommend that a very important change occurs. Coca Cola is one of many companies that have found ways to differentiate their codes from the standard black ones thus increasing uniqueness and engagement. Todays world dictates that in order to stay competitive you need to be innovative and not follow the norm. At VR Marketing Consultants LLC we have the ability to break the black and white standard and shift to the graphically designed codes with one other game changer. A mobile landing page that is not just a typical website. A mobile landing page is essentially a website that fits the size of a cell phone screen appropriately.
If a consumer scans your code they usually have had some interaction with you before, thus not needing to go to your website to see what you do. They want a QUICK RESPONSE and some incentive for going the extra mile to connect with your brand or product. We allow our clients to create a mobile landing page that offers consumer’s a promotion or some exclusive information that may not have yet received wide spread exposure.
QR Codes are a great way to stay up to date in new technology and yet many think they are phasing out. In my opinion the concept of these phasing out is due to the lack of originality in their use. It is time to be different, and keep this great tool around by using them appropriately not abusing their simplicity.